We’re very happy to say that our Smarter Cab Drivers fuel efficiency challenge has already delivered significant improvements for competing cab drivers across GB, saving them fuel and money and demonstrating the immediate impact of using our fuel efficiency tips and techniques.
By the halfway point of our challenge, our cab drivers had already delivered a 12 per cent average fuel efficiency improvement. If continued over the course of a year, this would mean they save around 600 pounds each on their fuel bills, based on their current fuel costs.*
The drivers are now split into two groups. Ten are continuing their efforts as normal, while the other ten are receiving special ‘interventions’ from the RSA designed to reinforce and refocus their efforts on applying the smarter driving tips. These interventions include a purpose-build ‘spring-o-meter’ – a dashboard mounted device that wobbles, and, if the cab in question is driven too harshly, sounds a beep – as well as in-cab guestbooks allowing passengers to provide feedback on how smooth their journey is. Have a look at a guestbook below:
The RSA has created special 'interventions' - in this case an in-cab guestbook - to help remind our drivers to stay fuel-efficient
*Based on 30.8 baseline mpg of all drivers before trial. Current 35.1 mg average of competing drivers at 500 miles per week average. Equates to 9 litres saving per week. At 1 pound 40 pence per litre equals annual potential saving of 652 pounds
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